Happy Wednesday, Cannabin-vestors! Research published in the Journal of Dental Research has shown CBD’s potential as a safe and effective alternative to opioids for acute dental pain, marking a significant advancement in pain management and opioid alternative research.

Plus, a hiring surge is predicted in the cannabis sector — with annual median salaries topping $500k.

Also, check out the newest episode of Cannabis Insider, also available on Apple and Spotify.*

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TOP STORY

How To Thrive In Cannabis Advertising

Briefly: Lauren White, director of partnerships at VDX.tv, shared a wealth of insight into the dynamic landscape of advertising in the cannabis industry in Benzinga's Cannabis Insider podcast.

Quoted: "With the U.S. Department of Health and Human Services recommending the reclassification of cannabis, we’re on the brink of unlocking marketing and advertising opportunities at scale," White said.

That Said: With her deep expertise in the U.S. and Canadian markets, White cautions against waiting for regulatory changes to act. She urges cannabis brands to “do what you can do right now, and do it well.”

So What? Given the critical regulatory shifts discussed by White, don’t miss a beat of the fast-changing landscape of cannabis advertising, which will be discussed at the highly anticipated Benzinga Cannabis Capital Conference in Florida this April 16-17, 2024.

Get your tickets now!

WHERE DEALS GET DONE

The Benzinga Cannabis Capital Conference is where deals get done.

With 2,000+ decision-makers in one room, attendees have the chance to engage in a year's worth of networking in just two days. More than 100 CEOs and 200 Investors confirmed for Investment and Branding on April 16th - 18th at The Diplomat Beach Resort in Hollywood, FL.

Boris Jordan, executive chairman of Curaleaf, to deliver Keynote Speech.

Don't be the ONLY cannabis leader missing this event.

ZINGERS

Cannabis champion Dana Beal fights Idaho laws to push legalization in hostile territory

NFL legends Calvin Johnson and Rob Sims launch first-ever CBD brand at Ford Field in milestone partnership

Canopy Growth CEO says German cannabis market has 'ability to grow 10x' following legalization

Two Top Biotechs forge MDMA supply deals for an expanding research field

Enveric Biosciences optimistic on Q4 and full-year results: 'psychedelic-inspired' meds for future growth

ONE FOR THE ROAD

How To Spot And Seize Market Opportunities With Products You Love: Top Cannabis Brand Founder Has The Key

Briefly: In 2015, Christine Smith founded Grön and became its CEO, establishing a leading marijuana edible brand with an extensive presence across legal markets in the United States.

So Basically: With her architectural background from the University of Texas at Austin and experience in Denmark, she launched Grön from her Oregon kitchen, aiming to revolutionize the market with unique, handcrafted edibles that stand out in a sea of basic options.

So Then: Utilizing her architectural principles, she focused on the thoughtful proportions and compositions of her chocolates, ensuring each product carried the hallmark of quality and care.

So What? As Christine Smith gears up for the Benzinga Cannabis Capital Conference, her story is not just about Grön's success but a testament to the power of vision, perseverance, and the impact of women's leadership in transforming industries.

Click here to read more.

WHERE DEALS GET DONE

The Benzinga Cannabis Capital Conference is where deals get done.

With 2,000+ decision-makers in one room, attendees have the chance to engage in a year's worth of networking in just two days. More than 100 CEOs and 200 Investors confirmed for Investment and Branding on April 16th - 18th at The Diplomat Beach Resort in Hollywood, FL.

Boris Jordan, executive chairman of Curaleaf, to deliver Keynote Speech.

Don't be the ONLY cannabis leader missing this event.

KEEP READING

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