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- đź–‹ From Governor To Ganjapreneur
đź–‹ From Governor To Ganjapreneur
The first elected U.S. official to put their name on a weed product. Plus, the pre-roll boom is over. What's next?
Brooks Dyroff
March 28, 2024
Happy Thursday, Cannabin-vestors! It’s less than a month from the cannabis world’s annual 4/20 celebrations. The impact is already being felt.
Plus, research suggests that the traditional pharmaceutical approach to cannabis may be missing the mark.
Also, check out the newest episode of Cannabis Insider, also available on Apple and Spotify.*
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TOP STORY
Briefly: Jesse Ventura will become the first elected U.S. official to put their name on a weed product.
So Basically: The former Minnesota governor, who supported cannabis legalization when he served from 1999-2003, is launching his own edibles brand on 4/20, fulfilling what he calls a "lifelong dream."
Specifically: Partnering with Retro Bakery, a Minnesota Black woman-owned business, the former governor is launching Jesse Ventura Farms.
So What? "I can't tell you how truly amazing this feels. To finally be able to legally share with you products from a plant that has had such an amazing impact on my life." said Ventura adding “Cannabis saved my family’s life.”
DON’T MISS OUT
The Benzinga Cannabis Capital Conference is where deals get done.
With 2,000+ decision-makers in one room, attendees have the chance to engage in a year's worth of networking in just two days. More than 100 CEOs and 200 Investors confirmed for Investment and Branding on April 16th - 18th at The Diplomat Beach Resort in Hollywood, FL.
ZINGERS
One-stop shop for all things pre-roll can elevate your cannabis company's bottom line
Cannabinoids-focused pharma company sees 50% YoY surge in revenue in 2023, trims losses
Israeli cannabis leader announces suspension of medical facility, plans to move into Femtech
LSD “deserves to reclaim its spot at the lead of the path for psychedelics” says MindMed's R. Barrow
GOP Mitt Romney pens letter to DEA bashing cannabis rescheduling, argues Dems' letter to DOJ breaks global promises
ONE FOR THE ROAD
Briefly: The cannabis landscape is no longer just about finding a pre-rolled joint with high THC content.
So Basically: The industry is seeing a surge in demand for products that provide specific therapeutic benefits, marking a significant shift towards more tailored and refined consumer experiences.
So Then: At the forefront of this shift are rare cannabinoids such as CBN, CBG and THCV — molecules that are becoming increasingly popular for their unique effects and potential health benefits.
Why It Matters: Including these molecules in products differentiates brands and opens up new avenues for innovation and profit sustainability in a market where THC is becoming commoditized.
WHERE DEALS GET DONE
The Benzinga Cannabis Capital Conference is where deals get done.
With 2,000+ decision-makers in one room, attendees have the chance to engage in a year's worth of networking in just two days. More than 100 CEOs and 200 Investors confirmed for Investment and Branding on April 16th - 18th at The Diplomat Beach Resort in Hollywood, FL.
KEEP READING
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