🤔 Deep Reflections

Chilean brothers start a platform for exchanging messages while under the influence of marijuana.

AuthorAuthor

Aaron & Brooks Dyroff
June 03, 2024

Happy Monday Cannabis Investors! As we start June, a merger that will cover 25% Of U.S. population is taking place.

Plus, Banksy caught in the act. Photographer shares unseen photos of the artist at work.

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TOP STORY

Briefly: John Morgan, the well-known attorney and Democratic fundraiser who personally supported Florida’s 2016 legalization of medical marijuana to the tune of $8 million, is now promoting Amendment 3 to legalize adult-use cannabis.

Quoted: “I’m back for this amendment,” Morgan said at a press conference this week in Orlando. “I believe in the people of Florida. I believe they’re going to legalize it. I believe it’s going to be tight.”

So Then: Morgan will appear in multiple audio ads to get the yes vote out in the 2024 election for Amendment 3, which needs to be approved by no less than a 60% threshold. The campaign ads, funded by Smart & Safe, has raised nearly $50 million, mainly from Florida-based Trulieve Cannabis.

What Else: When asked about running for governor, Morgan said he didn't rule it out. “DeSantis is against cannabis legalization because the pharmaceutical industry sees marijuana as a lethal challenge to their business,” Morgan said.

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ZINGERS

EXCLUSIVE: Green Check Verified Lands $100M In Financing Requests, Partners With Brinks, Coda Capital

Medical Marijuana Giant Trulieve Resolves Legal Dispute In Ohio As Recreational Cannabis Rules Go Into Effect

How 3 Chilean Brothers Built A Global Cannabis Platform Embraced By Big Sponsors Like Adidas And Crocs

How Can Cops Tell The Difference Between Marijuana And Hemp? Feds' New Techniques Simplify The Process

TDR Research Rates Trulieve Cannabis A 'Buy', Potential 46% Stock Price Upside

ONE MORE FOR THE ROAD

Briefly: “Weed helps people more than it hurts… I’d tell Congress: help us make it legal and provide more jobs around the world,” says famed rapper Rich The Kid in an exclusive interview, accompanied by Jim Jones, as they discuss cannabis and their new collaboration with High Tolerance, a legacy brand that’s been around for almost a decade.

So Basically: The collaboration between High Tolerance and artists Jim Jones and Rich The Kid is one woven from the threads of music, lifestyle and high-end cannabis culture.

So Then: “Cannabis has always inspired me, smoking at a young age until now, smoking in studio and sessions definitely have played a role in my music,” Rich adds, reflecting on the role of cannabis in his life and work.

So What: Celebrities accounted for 57% of the total visibility for weed brands in the first nine months of 2023.

What’s More: The role of celebrity endorsements in the cannabis space is becoming increasingly relevant. It's clear that celebrities are shaping consumer perceptions, as explained in this Rolling Stone article.

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